Highlights from IIF 2012 – Motor Insurance in Emerging Markets: Is the Price War Over?

On March 4–5, 2012, the iconic Pera Palace Hotel in Istanbul hosted the IIF 2012 – Motor Insurance in Emerging Markets conference, jointly organized by IUC and Media XPRIMM. The forum brought together insurance professionals, regulators, and thought leaders to examine one of the most pressing issues facing the industry: profitability in motor insurance and the long-term sustainability of pricing strategies.

With the central question “Is the price war over?” setting the tone, discussions focused on evaluating past experiences and exploring future trends across emerging markets. Participants shared insights into the structural challenges motor insurers face, especially in regions where competition has led to aggressive pricing at the expense of profitability.

The forum provided a platform for exchanging views on how insurers can transition from price-driven models to more sustainable, value-based strategies. The agenda also included an in-depth look at the regulatory landscape, claims management efficiency, the role of fraud prevention, and the importance of technical pricing in building healthy portfolios.

A significant focus was also placed on identifying growth opportunities in emerging markets, spotlighting regions with strong potential for development and business expansion. The event emphasized the importance of innovation, technology adoption, and customer-centric product design as tools for unlocking this potential.

By bringing together industry leaders from across Central and Eastern Europe, the Middle East, CIS countries, and Turkey, IIF 2012 served as a valuable networking and knowledge-sharing platform. It not only addressed immediate operational concerns but also encouraged long-term strategic thinking on how to build resilient and profitable motor insurance markets.